Fast Funding & Growth for
E-Commerce & SaaS Companies
WHAT WE DO
We help e-commerce and SaaS businesses in developed and emerging markets access fast, non-dilutive funding and accelerate their growth.
Fast, Non-Dilutive Funding
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We work with a carefully selected network of revenue-based financing providers to offer fast, founder-friendly capital.
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Whether you're preparing for a seasonal sales push, scaling paid marketing, or investing in product development – we’ll help you secure the most suitable funding based on your business model, revenue profile, and growth stage.
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We compare providers across key terms like pricing, repayment structure, approval speed, and funding limits – so you get the most suitable funding solution.
Growth Solutions Beyond Capital
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In addition to funding, we connect clients with trusted professionals and AI-powered sales and marketing tools designed specifically for e-commerce and SaaS businesses.
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These solutions can help you attract more customers, increase retention and repeat revenue, expand into new markets and improve operational efficiency and ROI.
By combining capital with the right growth solutions, we enable you to scale faster – without giving up equity or control.
WHO WE ARE
Fenton Capital is led by Eugene Maslov, a senior professional with over 25 years of international experience in helping companies – from large corporates to early stage startups – finance their growth.
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Prior to founding Fenton Capital, Eugene worked at an alternative finance company called Mercury Media Group raising capital from institutional investors (challenger banks, private debt funds and family offices) for the company’s investment transactions.
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Prior to this, he worked at corporate and investment banks including Lazard and Lloyds Bank in London and Credit Suisse in New York, advising companies on M&A and debt financing deals.
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Earlier in his career, he was a management consultant at McKinsey in Moscow advising companies on strategic, operational and organisational issues.
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Eugene began his career in corporate lending at Citibank and ING Bank in Moscow.
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He worked in the US, the UK and Europe, with clients operating on a global scale.
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Eugene holds an MBA degree from Harvard Business School.
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Eugene is supported by various professionals with relevant expertise brought in on a project-by-project basis.
For any inquiries, please fill in the following contact form:
